E-Commerce and Advertising

The use of e-commerce and advertising is a valuable strategy for attracting new customers. Social media in particular can prove an economical way of advertising. It is our experience that this can also give rise to many questions:

• Which price elements should be included in the special offer price in my advertising and which additional costs may I mention?
• Does my advertisement meet the legal rules?
• What must I take into account if I organise a competition/promotional action?
• Can I make use of any random photo in my advertising?
• What do I have to bear in mind when I organise an online competition for kids?
• A company is making unsolicited use of my trade name with adwords; is that permitted?

I want to document the partnership with my media partners – what is my room for negotiations and what liability do I want to accept?
We can give specific answers to these questions and think practically with you so that you are capable of making a well-informed decision. But… we also help if unintended problems arise as a consequence of advertising, for example if a course of action is brought before the Reclame Code Commissie [Advertising Code Committee] or if a third party claims that your advertising infringes its (intellectual) property.